1 vodka and tonic = $10, 1 bottle of absolut = $27.99, 1 absolut advertising campaign in Mexico = Priceless

Did you think that Mexicans and Mexican Americans only drank tequila and coronas?  Absolut-ely Not,  well I suppose that they Now LOVE vodka too specially “In An Absolut World.” All Latinos (Mexican and other Latino Americanos) drink vodka now, it might just be their favorite drink..

 ”The U.S.-Mexico border lies where it was before the Mexican-American war of 1948 when California, as we now know it, was Mexican territory and known as Alta California.

Following the war, the Treaty of Guadalupe Hidalgo saw the Mexican territories of Alta California and Santa Fé de Nuevo México ceded to the United States to become modern-day California, Texas, New Mexico, Utah, Colorado and Arizona. (Texas actually split from Mexico several years earlier to form a breakaway republic, and was voluntarily annexed by the United States in 1846.)”

I would really like to know who is the marketing genius that came up with this add. I guess now he could be either rich or unemployed, famous or imprisoned. But this advertising campaign in Mexico is Absolut –ly  priceless…

I can only imagine the conversations among all people.

Scene 1

“hey Carlos, let’s go get a bottle of tequila cazadores to get smashed!”  No José, I don’t drink that shit no more, it’s all about the Absolut man”. WTF que eso? Replies Carlos. “It’s the future man, it’s the future of the world, well it’s vodka to drink martinis or whatever, who care anyway just drink it, says Jose. Lol

Scene 2

Good evening Mr. Jones, “Would you like your usual martini?” yeah but make it with grey goose, don’t give me that Absolut crap. “I’m sorry, Mr. Jones but we don’t have grey goose” WTF, give a Jack and coke then. “Are you allergic to Absolut vodka sir?” Yeah, that cheap crap gives me a headache! Lol.

Scene 3

Hey vatos I brought a bottle of tequila for the carne asada.  Man how many times we have to tell you, we don’t drink that no more, stupid. Don’t worry Tony, we all now that Fernando is a little slow, “let me explain to this guy, says ricky” Look Fernando we only drink absolut vodka, ‘cause it’s the absolut world, comprendes?

1 vodka and tonic =$10, 1 bottle of absolut = $27.99, 1 absolut advertising campaign in Mexico =Priceless

Salud, Cheers, Salud, Cheers, Bottoms up!!!